Privacy Policy

Last updated: February 2026

4Shor is a surf and water sports forecasting app and related services. This policy explains how we collect, use, and protect your information when you use our mobile app, website, or subscribe to our marketing communications.

We collect only the data necessary to provide you with forecasts, personalised recommendations, and relevant communications. We do not sell your personal data to third parties.

1. Who We Are

Operator / Data Controller: Alcis Holdings Limited

Registered address: Surrey Technology Centre, 40 Occam Road, Surrey Research Park, Guildford, Surrey, GU2 7YG, UK

Email: info@4shor.app

Website: https://4shor.app

2. What Data We Collect

Information You Provide:

Account information: email address, display name
Preferences: favourite beaches, preferred sports, ability levels
Subscription information: subscription status (not payment details)
Marketing data: name, phone number, company (if provided), opt-in consent

Information Collected Automatically:

Location data: with your consent, for nearby forecasts
Device information: device type, OS, app version
Usage data: feature usage and app interactions
Technical website data: IP address, browser type, cookies, analytics

Information We Do Not Collect:

Precise location history or long-term tracking
Contacts, photos, or personal files
Health or fitness data

3. How We Collect Data

Through account creation in the app
Filling forms or signing up for emails
Contacting us directly
Using our website (via cookies and similar technologies)

4. How We Use Your Data

We use your data to:

Provide personalised forecasts and recommendations
Manage your account, preferences, and subscriptions
Improve the app and website, and fix bugs
Send service updates and alerts
Send marketing communications (only if you opt in)

Legal basis (GDPR): consent, contractual necessity, legitimate interests, or legal obligation.

5. Marketing Communications

Marketing emails are sent only with consent
You can unsubscribe via the link in emails or contact us directly
Consent can be withdrawn at any time

6. Data Sharing

We do not sell your personal data. We may share it with:

Service providers: Firebase (authentication/analytics), Microsoft Azure (hosting), Google Play (subscription management), email delivery providers
Law enforcement or legal obligations when required
Marketing partners only if you have opted in

7. Data Retention

Account data: retained while active; deleted within 30 days of deletion request
Location data: real-time use only; not stored
Usage analytics: anonymised retention up to 26 months
Marketing/contact data: retained as long as consented or legally required

8. Your Rights (UK/EEA GDPR)

You have the right to:

Access, correct, or delete your data
Restrict or object to processing
Withdraw consent
Receive your data in a portable format

9. Data Security

Encryption in transit and at rest
Secure authentication via Firebase
Regular security reviews and access controls

10. International Data Transfers

Some data may be processed outside the UK/EEA (e.g., Firebase, Google, Microsoft Azure)
Standard Contractual Clauses and other safeguards ensure protection

11. Children’s Privacy

4Shor is not directed at children under 13
We do not knowingly collect data from children under 13

12. Cookies & Website Tracking

Cookies and similar technologies improve website experience
For details, see our Cookie Policy

13. Complaints

Contact us at info@4shor.app
You can also lodge a complaint with the UK ICO: https://ico.org.uk

14. Changes to This Policy

We may update this Privacy Policy. Significant changes will be notified via the app, website, or email.

4Shor Privacy Policy